Living room economy surfaced to color TV battle only for the living room

TVs have new products year after year, and each year new TV sets are particularly fierce. Many Internet companies and traditional TV manufacturers have launched new products. From the purchase of new products and consumers in the major home shopping malls in the city, the reporter found that the development trend of the color TV industry has changed from a purer price to a competition of quality, function and service, and the living room color TV has become a battle for the business. .

"Living room economy" surfaced

If we say that 2016 is an individual color TV company trying its best to use artificial intelligence technology, then this year it will be a big explosion in the entire color TV industry. Including TCL, Changhong, Sony, Xiaomi, and LeTV have all released new products for artificial intelligence TVs. The biggest difference between smart TVs and traditional TVs is that in the state of networking, smart TVs have built-in content, while traditional TVs do not have content. Therefore, smart TVs are increasingly favored by young consumers. Smart TVs are the core of smart TVs. The living room economy is gradually emerging. Some organizations predict that by 2018, with the increase in users’ willingness to pay for content, applications, and services related to smart TVs and advertisers’ increasing recognition of the commercial value of smart TV platforms, the market size of “living room economy” will reach RMB 230 billion.

In order to cope with consumption upgrades, enhance the brand's comprehensive competitiveness, and resist pressure from the industry panel, labor, raw materials and other costs, each color TV manufacturer has increased its power in the high-end color TV market. In addition to traditional high-end brands such as Sharp and Sony, domestic brands such as Haier, Qassati, Tcl, Hisense, Skyworth have introduced their own high-end models, and even Internet brands that have always emphasized cost-effectiveness are actively "raising" their brands. More and more brands, such as positioning, music, and millet, have joined the high-end market battle to launch their high-end products.

In the past few years, with the end of preferential policies for home appliances to the countryside, trade-in replacement, and energy-saving benefits, the domestic TV market has also fallen from its peak. In the interview, a citizen who was buying a color TV at the four-way home appliance store told reporters: “Now more and more TVs are available, unlike the previous TVs, so I’ll see what additional features it has when I buy them. , the same price of the TV is certainly more 'fun' more attractive.

Large size into the mainstream needs of the living room

In this high-end product market competition, manufacturers have introduced a series of innovative products such as Quantum Dot TV, ULED Ultra-HDTV, OLED Wallpaper TV, Ultra-short-focus laser projection TV, etc., in terms of quality, form, and performance. The new display technology is full of charm, and with artificial intelligence technology, to provide consumers with exciting experience beyond the past, and color TV industry has thus broken through the price war, and gradually formed a new market growth point and profit source.

Due to changes in the family room environment and changes in the use of color TVs, the function of color TV has changed from the original information dissemination terminal to a home entertainment terminal, shouldering more high-end needs such as games, entertainment, audio and video, driven by changes in demand. As far as consumer TV upgrades are concerned, the big screen is more exciting, and TV screen sizes from the bedroom to the living room tend to expand.

“The average size of Jinhua’s public TVs has continued to expand over the past few years, and 55-inch living room TVs dominated the mainstream three years ago. In 2017, the number of TV sets selected for the new home has reached 65 inches. The choice of bedroom TVs for users is also from 32 inches. The TV turned to 42 inches, or even larger sizes.” Lu Kai, chief designer of Jinhua Pengcheng Decoration Company, told reporters that the 60-inch and 70-inch two sizes now occupy the highest proportion in Jinhua’s new home living room, while at the same time global TV With the trend of large panels, 4K and 8K TV panels are rapidly growing year by year.

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